Brands
Mobile billboard day
Up to 8 hours on a route you plan: downtown lunch rush, stadiums, campuses or your storefront. Includes driver, a temporary branded panel and a recap with route and photos.
Founding price from $1,200/day
Launching December 2026 in the DMV
Your brand.
Your moment.
On a Cybertruck.
Roadfame is a wrapped Tesla Cybertruck you can book for brand ads, event arrivals and content shoots across DC, Northern Virginia, Fredericksburg and Richmond.
- Limitedfounding spots
- 4metro areas
- 1impossible-to-ignore truck
Concept render
Why a Cybertruck
People already stop and stare. We just put your message where they're looking.
Built-in attention
Few vehicles get phones out like this one does. Every stop is a chance to get photographed and shared.
Goes where your audience is
Downtown lunch rushes, game days, festivals, campuses, the Wharf, Old Town. You choose the route.
One truck, many uses
Run an ad campaign on weekdays, then use the same truck for a wedding or a shoot on the weekend.
Ways to turn heads
Sample packages
Founding-member pricing for waitlist members. Prices are starting points and subject to change before launch. Final quotes depend on date, hours, route and wrap.
Brands
Sponsor wrap
Put your logo on the truck month after month. It shows up at every event, shoot and drive. Limited to a small number of non-competing sponsors.
Founding price from $750/month
Brands
Brand activation / pop-up
Turn the truck bed into a lit-up sampling or merch station at a festival, store opening or campus event. Your team runs the booth, and we bring the truck.
Pricing Custom quote
Events
Wedding & baraat package
A grand arrival, a getaway exit and photo time in between. Up to 4 hours with a chauffeur and florals coordinated with your planner.
Founding price from $1,000
Events
Prom, birthday & corporate arrivals
Arrive like the main character. Includes a chauffeured drop-off, photo stop and pickup, whether it's prom night, a milestone birthday or a VIP arrival at your company event.
Founding price from $449
Content
Content shoot (half day)
Music videos, influencer content, real estate tours and brand campaigns. Includes 4 hours on location with an on-set handler. Bring your crew or ask us for a referral.
Founding price from $600
Want to drive it yourself?
Self-drive dates are limited and go to the waitlist first. Pick "Rental" on the form, tell us your date, and you'll get first pick before dates open to the public.
How it works
From idea to head-turning in four steps
- 01
Join the waitlist
Tell us what you have in mind. Waitlist members get founding pricing and the first pick of dates.
- 02
Plan it together
We send you a short brief covering route, timing, wrap or decor, and a fixed quote. No surprise fees.
- 03
Lock your date
Sign a simple agreement and pay a deposit. For brand work, we approve the artwork and produce it.
- 04
Turn heads
We show up charged and detailed, with a professional driver. Brands get photos and a route recap afterward.
Launch partner concept
× Roadfame
Kinnra is a travel-planning app built around one idea: "Go where the good stories already are." Kinnra has agreed to be featured as a Roadfame launch partner. Here's a concept of what a "Kinnra explores the DMV" campaign could look like.
The concept route
- Stop 1The Wharf, DC
- Stop 2Old Town Alexandria
- Stop 3Downtown Fredericksburg
A QR code on the door links to the Kinnra app, so a passerby can go from "whoa, what is that?" to planning a trip in one scan. Every stop is a spot that's already full of stories, which is exactly what Kinnra is about.
Concept only. Images are AI-generated renders, not photos of a real vehicle or campaign.
Service area
Based between DC and Richmond
We'll be based in Fredericksburg, VA, so we can reach most of the I-95 corridor in about an hour. If you're farther out, ask us and we'll quote travel.
- Washington, DCDowntown, Navy Yard, the Wharf, U Street
- Northern VirginiaArlington, Alexandria, Tysons, Reston, Prince William
- FredericksburgHome base, plus Stafford and Spotsylvania
- RichmondDowntown, Scott's Addition, VCU and the surrounding area
FAQ
Good questions
Is Roadfame operating yet?
We're launching in December 2026. We're building the waitlist now so founding members get the best pricing and first pick of dates. The photos on this site are concept renders of what packages could look like. They aren't past bookings.
Is it professional and fully covered?
Yes. Every booking is run professionally, and brand and venue partners can request our certificate of insurance.
How do wraps and branding work?
For short campaigns we use removable magnetic or vinyl panels. Sponsors get a professionally designed and installed vinyl wrap, and every design is approved by you before it goes on the truck. Sponsor spots are limited, and we won't place competing brands together.
Who drives?
Brand days, events and shoots come with a professional driver or on-set handler. Self-drive rentals are available in limited numbers, with a quick age and license check.
How does booking work?
Join the waitlist and we'll reach out before launch. Bookings will use a simple agreement and a deposit to hold your date. Founding pricing applies to waitlist members who book in the launch window.
What about weather or a breakdown?
If we can't run your date safely, we'll reschedule at no charge or refund your deposit. Those terms will be written into every agreement.
Do you travel outside the area?
Often, yes. Tell us where and when in the notes on the waitlist form and we'll include travel in your quote.
Join the waitlist
Be first in line when we launch.
- Founding-member pricing, locked in for your first booking
- First pick of launch dates, including prom and wedding season
- Brands get first claim on a limited number of sponsor spots
No spam. We'll only email you about Roadfame's launch, and you can unsubscribe anytime.
You're on the list.
Thanks, friend. We'll email you before launch with founding-member pricing and first pick of dates.